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Machines For Freedom and ROKA paired up to collaborate on an eye-ware project using one of MFF's unique print designs. The challenge here is that MFF's prints are made for being placed on wide canvases. In contrast, eye-ware has a very small area of real estate for logos and prints. This set of glasses in particular had angles and facets to deal with making it difficult to find space where the logo would look thoughtfully placed.

My task was to scale and place the logo in a way that was visible without becoming hidden in the print graphic being used for the collection.

© 2025 by Ariel Wickham Earnhardt. All rights reserved.

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